Asadi Studio
Live at studio.asadi.ai — four ready-made website styles for introducing brokers, each a complete design system in its own right: Modernist, Ledger, Terminal, and Poster.
Websites for IBs and partners, scoped by business model first. A signal desk and a sub-IB network need different audiences, different proof, and different paths to sign-up — not just different colours.
Problem
Introducing-broker websites are usually one landing page reskinned per client, which flattens four genuinely different businesses — signal desks, consultants, copy-trading operators, and sub-IB networks — into the same funnel, and routinely blurs the line between marketing and regulated financial promotion.
Role
- Sole designer-engineer — archetype research, four design systems, build, and deployment
- Wrote the disclosure-first content model for each archetype
Approach
- Separated the vertical into four commercial archetypes, each with its own audience, evidence model, and conversion path
- Built a complete standalone design system per archetype: Modernist (En Banc), Ledger (In Camera), Terminal (Verbatim), Poster (Amicus)
- Made disclosure the design lead — drawdown before returns, terms before the pitch, assumptions attached to every projection
- Kept the product static and backend-free by design, so no concept can silently become an unlicensed financial service
Outcomes
- Live template portfolio at studio.asadi.ai with all four archetype systems published
- A reusable design-system library — the Terminal (Verbatim) vocabulary is adapted for the asadi.ai portfolio itself
- Archetypes documented as marketing patterns, with regulatory review per operator and jurisdiction stated as a launch requirement
- Migrated from studio.vlavera.com under the Asadi brand, with the legacy hostname 301ing per-path so links shared before the move keep working
- Four distinct design systems, not one template reskinned — Modernist, Ledger, Terminal, and Poster each carry their own typography, color logic, and layout grammar
- Disclosure-first concepts — Verbatim leads with max drawdown and publishes the losing days; Amicus labels projections as assumptions, not expected earnings
- No trading, advisory, account, payment, broker, or lead-delivery backend — a stated boundary of the product, not an omission
- Archetype-first structure: primary audience, core modules, and conversion path are defined per business model before any visual decision
- Every number explicitly illustrative, marked across all surfaces — no simulated data presented as live performance
- Zero external requests on every page — webfonts self-hosted rather than pulled from Google, so no visitor IP reaches a third party for typography
What I refused to build
These constraints are part of the engineering signal: the work stayed useful because the unsafe shortcut paths stayed out.
- R-01Presenting archetypes as regulatory classifications — operator and jurisdiction review is stated as a precondition, not an afterthought
- R-02Simulated performance framed as live results — synthetic data is labelled on every surface it appears
- R-03Any backend that would turn a design concept into an operating financial service
Stack
Working with Asadi Labs
This is the kind of system Asadi Labs builds and runs for clients: fintech systems where product direction, architecture, execution, and governance all have to line up.